Self Publishing and Marketing
Book Marketing ideas that work
1) Internet Press Release
An internet press release may not necessarily get you media attention, but it can often get you some good traffic. In addition, you can include a link in the press release so that people can click on
and head to your purchase page.
2) Book Reviews
An easy way to gain massive amounts of attention for your book is to get your book reviewed in the papers or a publication with a good following. Just make sure you target the right media and pitch your book to the right people.
3) Others’ Blogs
Commenting constructively on other blogs relevant to your book, or getting a guest post on a blog with good traffic will help you gain some cheap traffic to your book. Make sure you can link back to your book when you comment on other’s blogs. Do not overtly promote your book (it’s considered spam), but make constructive comments that add value.
Bookmarks with a tagline and ordering information is a powerful promotional tool for you. You can leave some at the local café. Give it as a gift to people who may be interested in your book. And if a book store agrees to stock your book, ask them to give your bookmark as a gift to any customer who purchase any book from their store. This will get you lots of exposure to book readers!
5) Create a Youtube video
Videos are proven to get more buyers. You-tube has over 1 billion unique visitors each month who watch 6 billion hours of videos each month. It’s a channel you cannot ignore. At the minimum, get a video about your book uploaded…and make sure you have a link that points to where they can buy your book.
6) Start Blogging
Create your own blog website and start blogging about anything relevant to your book. Create short informative articles or short stories, depending on your genre of your book. Use your blog to gain a following and for people to get a taste of your writing. The more you blog, the more the search engines are going to pay attention to you and give you free traffic.
There’s various book clubs and book enthusiast that are on Twitter. You just have to find them and get them to Tweet about your book. Thankfully we have found a couple of Tweeter who can Tweet about your book to over 100,000 book enthusiasts for an affordable price.