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the path to self-publishing success

Book Marketing

People don’t plan to fail. They simply fail to plan.

Do not underestimate the importance of a well developed marketing plan as an essential part of your overall marketing strategy.

Don’t just self publish!

If you want people to read your book make sure it can be found.
The publishing and book industry is constantly changing, so it is essential that your book marketing efforts reflect these changes.

At Love of Books we aim to set up a book marketing platform of promotion that will enable authors to feel confident that they have the tools to successfully market and sell their self-published books.

Unlike other companies we seek to provide tangible, ‘hold-in-your-hands’ marketing modules that provide results you can physically see. It is our practice not only to guide authors as they publish their books but also as they market and promote. Publishing is a very enjoyable experience and we aim to ensure this is achieved by offering ongoing comprehensive assistance.

At Love of Books we work with authors to build an understanding clearly identifying the sales targets, retail price and discounts allowable to assure that your financial investment is returned. Once this is achieved you can confidently say your book is successful, and spread the word that your publication is a must-read!

EMAIL: info@loveofbooks.com.au to arrange an in person or phone interview to discuss options, pricing and availability of any of the services on this page to arrange an in person or phone interview to discuss options, pricing and availability of any of the services on this page.

Continue reading to see what we offer to help you achieve the total self-publishing success you desire coupled with book marketing and promotion!

NOTE: These modules are designed to set a strong platform for your self-published book so as an author you have all the necessary information at your fingertips to promote and sell your book. These modules have been researched and proven as successful book marketing tools and offer the latest concepts and strategies in marketing the arts.

Free Book Marketing Quote

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Book Marketing Packages with Love of Books

1. POWER START UP Marketing Package. 2. Sales Sheet. 3. Enhanced Sales Sheet. 4. Blurb Edit and Web Optimisation.  5Video Marketing (Book Trailer).
6. Social Media Campaign. Marketing + Operation.   7. Website Creation- (See bottom of this page for details).  8. Professionally Created Author Interview. 9. Media Release.  10. Professional Book Reviews.   11. Marketing Materials.   12. Social Media Banners & Design Work for Social Media Advertising.

POWER START UP Marketing Package

This package is designed to assist you to discover the saleability of your book and its potential for improvements in the marketplace.  You will receive:

  • The all important Marketing plan*
              We will tailor a marketing plan for you that identifies:

    • Your target market, where they are, what devices they use, what they are searching for etc.
    • Your existing marketing efforts and plans
    • Your individual profile as a writer or your organisation/business platform and branding
    • Your previous efforts and experience with selling books/eBooks

This marketing plan will include information that you can utilize in order to promote your eBook.

  •  Professional Book Assessment 
    We will analyse the sale-ability of your book and discuss key areas that may or may not need to be improved. We will view your proposed cover design. We will suggest improvements to the cover design if needed.  We may research the target market and help you pinpoint the target audience.
  • Meta-data proofread and analysis
    This information is what shows in eBook stores (for vendors like Apple, Amazon, Kobo and Google Play).  A meta-data analysis will identify the strengths and weaknesses of your existing eBook title, description (blurb), categorisation, age target etc.
  • Analyse your Author Platform
    We will analyse the performance of your existing Author Platform or provide information about developing one.  A powerful Author Platform is an important step to connect with your readers.  It provides a strong bridge between you and your readers.
  • Author Brand Analysis
    A strong brand will make it easier for your potential audience to discover your eBook(s). Consider this option.
  • You will receive pages of information on where you may be able to market your work.

SPECIAL PRICE $418.00 includes gst.

Sales Sheet

A Sales Sheet offers the key specifications of your book that bookshops, libraries, media and general customers need to know. It is a document that those in the publishing industry are familiar with and is the first step in marketing your published work to the traditional channels.

Your title is assessed by the Love of Books marketing team and the Sales Sheet is developed to incorporate the key selling points of your book, general publishing information, retail and wholesale prices, description, along with additional information that will help consumers and retailers decide to purchase.  This document is provided as a PDF for your promotional needs either via email or print.

You will want to be able to hand the manager, owner, or book buyer an eye catching sheet that will act as a sales piece after you leave.

Each Sales sheet is customised. It can be used to:

  • Send to reviewers (print and/or eBook)
  • Work with Media releases
  • Send to advertisers
  • Email to the public (readers/customers etc.)

This is essential for your book marketing and promotional plan.

SPECIAL PRICE $104.00 includes GST.

Enhanced Sales Sheet

An Enhanced sales sheet includes extra design work.

SPECIAL PRICE $132.00 includes GST.

Blurb Edit and Web Optimisation

info to come.

SPECIAL PRICE $136.00 includes GST.

Video Book Trailers

Exactly like a movie trailer, a book trailer is produced to entice and intrigue your potential readers into purchasing your book. You don’t have to produce a high budget trailer to achieve the desired effect.  Most trailers are done with still images, text, voice over and appropriate soundtrack. Exactly like a movie trailer, a book trailer is produced to entice and intrigue your potential readers into purchasing your book.  Trailers are done with still images, text, and appropriate soundtrack. Voice over can be included.

This module is inexpensive and highly used as it is the best visual promotional tool authors can use for book marketing and promotion.

At Love of Books we specialize in producing advanced Video Book Trailers that include image research and collection relative to theme and genre of your book. Then with a 3D image of your book cover, the files are then professionally edited with royalty free soundtrack.  If required a voice over can be added and a point of sale is clearly identified for viewers to know where to buy.

We then upload the completed video onto the Love of Books YouTube and Facebook page and the Love of Books website.  All videos produced by Love of Books are featured in the monthly newsletter at some stage opening its potential audience to over 1500 people.

Book Trailers need to be produced professionally to have the desired effect to successfully promote your book.  This module is inexpensive and highly used as it is the best visual promotional tool authors can use for book marketing and promotion.

At Love of Books we specialize in producing advanced Video Book Trailers that include image research and collection relative to theme and genre of your book.  Then with a 3D image of your book cover, the files are then professionally edited with royalty free soundtrack.

We then upload the completed video onto the Love of Books YouTube and Facebook page and the Love of Books website.  Videos produced by Love of Books are featured through our marketing, on-line and social media sites opening its potential audience.

SPECIAL PRICE $490.00 includes GST. 

Social Media Campaign

It is the online generation and it’s important to be aware of the current trends used for book marketing and promotion. Social networking has become such a major part of our everyday life.

By purchasing this package we will produce a 3-month campaign across all social media platforms. This has proved to successfully build popularity and profile for your book and you as an author. Social Media is not primarily renown for selling products, but more to promote products and strengthen brands.

With this package you will be given clear instructions on running your 3-month campaign, hints to increase your fan page and posts and ongoing support if required.

SPECIAL PRICE $2200.00 includes GST. 

Website Packages

Website Creation Services

A website created especially for your new book that includes up to 5 pages optimized, search engine optimization and a PayPal checkout.

It’s vital that you’re marketing your new published book professionally via the internet.

Why? Because the world is changing rapidly, and customers do a lot of research on line for services they require.

Package 1- A simple online presence

  • Professional custom design
  • A 3-5 page website ( You can add more easily)
  • Assistance with optimization of pages to increase traffic
  • Provide potential customers with information about your new book
  • Display contact details + map if wanted
  • SEO compliant
  • Australian hosting + support
  • Unlimited web traffic
  • Up to 5 email addresses setup ( You can have more easily)
  • Your Articles on-line Search Engine Submissions
  • Seo Friendly
  • Seo Guide Book
  • 2-4 3D Images
  • Shopping Cart ( You can add  more titles as you go)
  • PayPal cart for customers to buy your book
  • 1 hour support by phone, email or in person if you want to add (Adding images, text or pages) Please note: The hosting providers will automatically deduct your credit card or PayPal account once the time is up after the 2 years. Your domain name may need to be paid for after one year. We can give you the instructions needed in order for you to make these steps happen. You will need to keep your payment details up to date with your hosting provider in order to keep your website live.

Full price $1480.00 includes GST.

Author Interview

Author Interviews are a great way to share information about your book with readers.  Like an interview with Steven Spielberg about his new movie gives the audience an insight into why he directed or produced the film the way he did, an Author Interview gives the readers a similar insight.  It allows your potential audience to see inside your mind as an author and the paths you wanted your characters to take or the reasons why you developed the book the way you did.

We develop a list of questions to assist the audience will identify why and how you wrote your book and what you want to see it achieve.  This will be a dynamic visual promotional aid that will greatly assist in your marketing.  The edited interview will not exceed 5 minutes so ensure you keep your answers direct and concise.  Ensure you spend some time developing your own answers too so that they can work to express the desired message.

Average Price $690.00 includes GST.

Media Release

Details of your upcoming book title will be sent to media outlets and newspapers as per the selection available at tie of purchase. A professional sales sheet will be created with this option.

Marketing Materials

We can include these items as part of your package. From business cards, to bookmarks, Posters, Vehicle Signs as well as Pull up Banners. If its not written here just ask us!

Design Work

Social Media Banners & Design Work for Social Media Advertising.

Social media banners/ Any design work needed to assist you with your brand or marketing efforts.

Contact us for individual pricing.