eBook Publishing to Amazon’s Kindle Platform

eBook Publishing to Amazon’s Kindle Platform

by Love of Books

Do this first: Define your eBook target audience

You need a target audience or your eBook is useless.

Without a target audience, you will not see an increase in subscribers, traffic, or any building of trust whatsoever.

eBook Publishing basics – Ask yourself:

  • Who is my target audience?
  • What do they like? Feel?
  • What will they learn?
  • What am I offering them for their time?
  • How can I make my eBook build a relationship with readers? Is it a character they fall in love with? A story? Will I be motivating or inspiring them with ideas and examples? What is the main purpose?

Before you think about putting pen to paper, stop and ask: Who am I writing to?

Do you have a platform?

Success with eBook Publishing today!

Writers should feel an obligation to audience — to respond and listen to their feedback, to build a relationship, to keep them interested as as readers for as long as possible.

Blogs and Twitter are useful sources to get the word out there.

Your blog can benefit both you and your eBook in several ways:

  • Your readers can find you, support you, and give feedback.
  • You can build and you should to the point where you have thousands of subscribers waiting to read your next eBook.
  • You can engage in conversations and you should. For instance if your eBook was motivational and inspiring; you could provide blog posts on that topic and have your readers coming back for more. This can get big … it might even get fun.
  • A blog is your portfolio: it has your work, your info, credibility — almost all of you. Its a great thing how a reader can now connect with an author; it makes the entire experience feel very special to all concerned.
  • You will now meet like-minded individuals; networking and this assists with the lifeblood of growth.
  • Guest posting for other blogs allows more visibility to your eBook, or blog. From there, your readers may be interested in your writing.

Twitter is a good platform for your eBook Publishing efforts and yourself:

  • Your readers can follow you; and you can respond to them.
  • Find people with similar passions and interests.
  • Hashtags help brand your eBooks; then, when fans click on the hashtag, they will see other people giving feedback about your eBook and that may spark interest.
  • Promote your eBook amidst sending relevant, valuable tweets.

It doesn’t matter what genre you write for, your audience needs a place to find you, get to know you, and be updated.

Write your eBook

You have a specific target audience in mind, and you have a blog and/or social media platform of some kind.

Use Microsoft Word or Pages for Mac.

When writing:

  • Create Table of Contents.
  • Do not use headers, footers, or any non standard fonts because it will not translate on the Kindle; they have standard fonts.
  • Bold, italicize, and headings translate well.
  • Images are allowed and should be inserted as .JPGs.

Once you have finished writing the eBook, it will need to be made available for us or your eBook Publishing provider to start the formatting process.

Formatting your eBook

You have two ways to format:

  1. Do it yourself
  2. Pay someone to do it

In order to format your own eBook, you need a good understanding of HTML.

Most people I spoke to about formatting their own eBook said it was tedious.

The final format of the eBook should be a PRC.

Before uploading to any on-line Love of Books eBook Publishing service provider

By this stage the book should be formatted, and ready to go in the correct ePub format.

All you need to do is upload it, then complete all the relevant information.  But before you do, you have two ways of uploading:

  1. Go the KDP Select route
  2. Or don’t

What is KDP Select? (Kindle Direct Publishing)
When you enroll in this program, your eBook is locked in for 90 days. During these 90 days, you have 5 free promotional days to give your eBook out for free. After those 5 free days, your eBook will be back on the market for a price. During this 90-day period, your eBook will be available in the Kindle Owners’ Library.

What is Kindle Owners’ Library?
This option is exclusive to those who are Amazon Prime Members. Borrowing eBooks is only available on Kindle devices, not Kindle reading apps.

Members of Amazon Prime can borrow an eBook for free for a whole month with no due dates. When someone borrows your eBook, you earn money. (Note: Only eBooks enrolled in KDP Select will be available to Kindle Owners’ Library.)

If you don’t enroll to KDP Select
You can still upload your eBook to Kindle, but it will not be in the Kindle Owners’ Library.

If you enroll in KDP Select
First, lets get this out of the way: Your eBook cannot be free on Kindle.

(Note: You may have heard or seen a few titles that were free for a long time. Those publishers may have worked with a company that works with Amazon. For example: Seth Godin’s.

It will be available for free for 5 days of your choosing when you enroll in their KDP Select program.  Even if you do not enroll, you must have a price tag on it for a minimum of 99 cents.

But there’s more.

If you decide to enroll in the KDP Select program, these are the restrictions Amazon places on your eBook:

  • It cannot be on your blog as a subscription or email newsletter opt-in bonus
  • No iBooks
  • No Nook
  • No PDF version with your specific formatting and different fonts
  • It cannot be distributed anywhere else for 90 days. Keyword: Exclusive.

You may, however, opt out of the KDP Select program before your 90 days are over. When you do opt out, and the 90 days are over, you can distribute your eBook anywhere you like. Your eBook will still be up on the Kindle market — you just won’t have all the promotional tools.

If you do enroll, and stay opted-in, your 90 days will renew and you will be given 5 more days of free promotion.

So you have a few things to think over …

Not everyone has a Kindle. That’s true.  But the app is free to download and is available on the following systems:

  • Windows PC
  • Mac
  • iPhone
  • iPad
  • Blackberry
  • Android
  • Windows 7 Phones

And, they have the Kindle Cloud Reader, which acts as an app but enables you to read eBooks on your browser: Safari, Mozilla, and Google Chrome.

So is it possible to mix this pervasive and free app into your strategy for marketing your eBook? Possibly.

Upload your eBook

You made your choice. You have your new eBook.  It’s time to upload or ask your eBook Publishing service provider.

Your eBook cover
Your cover is everything.  I highly recommend you hire a designer. Your eBook Publishing service provider can assist with this part of the process.

This is an opportunity, it’s your time to shine.

Can I un-publish at any time?
Yes, you may withdraw your eBook at any time, but remember this: Once enrolled in KDP Select, that “exclusive” rule still applies for 90 days — so even if you un-publish, you will not be able to publish your eBook on any other platform.

As the publisher, you determine the price. KDP offers two royalty options: 70% and 35%.

In order to receive 70% royalties for your eBook, you must meet the following criteria:

  • The price of your eBook must be between $2.99 and $9.99.
  • This list price must be at least 20 percent below the lowest physical list price for the physical book.

You can read more about it on the Pricing Page.

Do I need an ISBN number?
If you have an ISBN number, you may enter it in the publishing process.

Congratulations – all done!

You defined your target audience and have an idea of how to market it. You wrote an inspiring eBook, it has been formatted, and uploaded. You have a great cover created by an expert cover designer, detailed product description (Sales Sheet- professionally written and provided by an eBook Publishing service provider) of what your eBook is about, and now it’s on the market.

Congratulations, you self-published your eBook; you should be ecstatic.

Marketing, self-publishing, eBooks — this is our future.

There really hasn’t been a better time for people who want to spread his or her ideas through eBook Publishing.

Julie Mc Gregor Love of Books